MEET ALISHA
PENNINGTON
Speaker. Exited Founder. Author. Creator.
Alisha M. Pennington brings firsthand entrepreneurial experience and a distinct perspective to conversations about building valuable businesses, women's business exits, founder identity, and the opportunities that come next.
THE WOMAN BEHIND EXETTE
Built It. Led It. Exited It.
Alisha M. Pennington is an entrepreneur, speaker, author, and creator who spent 12 years building ATvantage into a nationally recognized, three-time Inc. 5000 company before exiting through a multi-seven-figure strategic acquisition.
Today, she is the founder of Exette, bringing her experience and perspective to stages, conversations, and partnerships across business, leadership, identity, and life beyond entrepreneurship.
E
01
SPEAKING &
WORKSHOPS
From keynote stages and panel discussions to workshops and lunch-and-learns, Alisha brings firsthand entrepreneurial experience to conversations about business ownership, women's exits, leadership, and identity.
02
BRAND
PARTNERSHIPS
Alisha collaborates with brands that fit naturally into her life and resonate with her audience. From business and productivity to motherhood, personal style, travel, and everyday essentials, her content connects products with real experiences.
03
Sponsorships &
Experiences
Partner with Alisha and Exette on intimate founder dinners, curated gatherings, and community experiences that connect brands and organizations with women entrepreneurs through meaningful conversation.
HOW IT WORKS
01 — INITIAL INQUIRY
Start the Conversation
Share a few details about your event, campaign, or partnership idea. Tell us what you're envisioning, who you're hoping to reach, and any important dates or goals.
02 — ALIGNMENT
Explore the Possibilities
We'll discuss your objectives, audience, and the scope of the opportunity to determine the right format, approach, and expectations for working together.
03 — PLANNING
Make It Intentional
Once we've aligned on the details, we'll coordinate the timeline, deliverables, and logistics so everyone knows what's expected before we begin.
04 — THE EXPERIENCE
Bring It to Life
From the stage to a thoughtfully hosted gathering or a brand collaboration, the focus remains on creating something relevant, engaging, and true to the purpose behind it.
YOU SHOULD KNOW
Be Your Own Advocate.
No one should care more about your future than you do. Other people can champion you, but you have to be willing to speak up, ask for what you want, and advocate for yourself.
Action Creates Clarity.
I believe in messy action. You don't need every detail figured out before you begin. Start, learn, adjust, and keep moving. Progress creates opportunities that planning alone never will.
Success Should Create Choices, Not Obligations.
Ambition and identity can coexist without becoming the same thing. What you build should expand your possibilities, not determine your worth or limit what comes next.
Get in the Room. Find Your People.
Relationships create opportunities you can't always plan for. Show up, build connections, and surround yourself with people who challenge you, support you, and see what's possible.
How You Make People Feel Matters.
What people remember isn't always what you said or accomplished. It's how they felt in your presence. That matters in business, in relationships, and in everyday life.
There's room for all of it.
Business, motherhood, partnership, ambition, and everything in between. It won't always be perfectly balanced or look the way you imagined, but you can build a life where the things that matter to you have a place.
Built from experience.
15 YEARS BUILDING.
3× INC. 5000.
ONE MULTI-SEVEN-FIGURE EXIT.
SIGNATURE TALKS & WORKSHOPS
01 — MASTERCLASS / WORKSHOP
Build Your Business to Be Bought
Learn how to build a business that creates options beyond its founder. Through Alisha's PATH framework—People, Asset, Thinking, and Honest Conversation—explore what it takes to move from dependence toward transferable value.
02 — WOMEN'S BUSINESS EXITS
The Exit Gap
Why are women-founded businesses so underrepresented in recorded business sales? Explore the cultural, emotional, and structural factors influencing women's exit decisions—and what can change.
03 — IDENTITY & OWNERSHIP
You Are Not Your Business
The identity work no one told you to do. Explore what happens when a founder's sense of self becomes intertwined with her business, and how separating the two can expand her choices.
04 — ADVISORS & FINANCIAL INSTITUTIONS
The Advisor Blind Spot
What financial advisors may be missing about women founders at one of the most consequential moments of ownership—and how a more complete understanding can improve the conversation.
01
PRODUCT & LIFESTYLE
900K+ Views
A personal product recommendation that sparked significant audience interest, generating more than 24,000 saves and 8,300 shares.
02
HOME & FAMILY
567K+ Views
A look inside Alisha's approach to managing family life, generating nearly 25,000 interactions around a relatable lifestyle topic.
03
ENTREPRENEURSHIP & MEDIA
141K+ Views
A candid street interview about building and selling a multimillion-dollar company, motherhood, and the lessons learned along the way.
04
SPEAKING & THOUGHT LEADERSHIP
NY Tech Week
A discussion about business exits, founder autonomy, and navigating the earnout period following an acquisition.
The Work Speaks
More Than A Following
Across Instagram, TikTok, LinkedIn, and email.
36.9K+
Combined Followers & Subscribers
audience
demographics
A Community of Women
71.6% U.S.-based, with ages 35–44 representing the largest audience segment.
91.9%
Women on Instagram
direct connection
Beyond the Algorithm
A direct communication channel complementing Alisha's social media presence.
2,041
email subscribers
MORE THAN A FOLLOWING
A Community
A direct communication channel complementing Alisha's social media presence.
225+
Women in the Exette Community
FREQUENTLY ASKED QUESTIONS
From keynote presentations and workshops to brand collaborations and private experiences, every opportunity begins with a conversation. Here are a few things worth knowing before we connect.
Q. Is Alisha available for speaking and travel?
Yes. Alisha is available for in-person and virtual keynotes, panels, workshops, and lunch-and-learns. Travel requirements and engagement details are discussed based on the opportunity.
Q. What types of brand partnerships does she consider?
Alisha collaborates with brands that align with her interests and audience, including entrepreneurship, productivity, motherhood, personal style, travel, and lifestyle. Each partnership is considered individually.
Q. Can Alisha participate in podcasts, interviews, or custom projects?
Absolutely. She welcomes relevant podcast interviews, media opportunities, and creative collaborations. Share the details of your project through the inquiry form to explore what's possible.
Q. What kind of files do you deliver?
Dolor mixtape food truck Austin, assumenda Odd Future Carles anim. Echo Park cillum master cleanse craft beer Tonx.
Q. Do you offer content creation?
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Q. Is copy included with my design?
Meh mlkshk meggings bitters, poutine irony bushwick bicycle rights godard ascot keffiyeh street art taxidermy yuccie heirloom narwhal.
Have a stage, story, campaign, or collaboration in mind? I'd love to hear what you're working on.
