An Exette 6-Month Recap
Six months ago, Exette was an idea with a thesis and a domain name.
Today it is a movement with a community, a stage presence, a research mission, a sponsor roster, and a growing body of proof that the conversation it was built around is one the world has been waiting for.
Here is what the last six months actually looked like.
The journal
Early in this chapter, I started keeping a running list of wins. Not because things were easy. Because sometimes things feel hard and you need something to look at that reminds you how far you have actually come.
That list became one of the most important things I built this year.
On March 17, after SXSW, I wrote this:
“I am finally feeling like ‘this is it’ — my moment is coming. The messaging of Exette is landing, my background is coming through, my notoriety is being noticed. I have met enough people and done enough things that I am being thought of and noticed now. I am who I have always been, but am now being acknowledged for being that person. I am becoming (to the world) what and who I have long wanted to be recognized for.”
I read that entry now and I feel the weight of it. That was March. Six months of believing before the rooms were full. Six months of showing up on stages and in conversations and in communities before anyone knew what Exette was.
By June 10, right after Tech Week, I wrote something different. Less longing, more landing:
“Exette is the vehicle that will make me wildly successful and manifest my deepest desires. $1M in my first year is easeful; the how is none of my business. Exette offers a solution the market didn’t know it needed, but won’t be able to unsee. Tremendous value. This is the result of all the work that has come before it.”
That shift between March and June is the story of this six months.
The wins list
Starting January 29th I began writing down every win as it happened so I would not lose sight of how far I had come when things felt hard. Here is what that list captured:
Being asked to participate in Millionaire Playbook. Haley inviting me to speak at her roundtable. Publishing the quiz. Participating in the Dare to Dream contest. Outreach from clients to help them exit. Speaking at SXSW and speaking at SXSW with Exette. Guest on podcasts and a 500-word published essay in BizWomen. Accepted Tech Week events. 100 women inside the community in week one. Speaking at The Founders Table with Alisha Kumar. The Millionaire Mother podcast interview. And Tech Week: $10,000 in sponsorships, 2 corporate co-hosts.
Each one of those felt significant when it happened. Reading them together, they feel like a movement being built in real time.
What June added
NY Tech Week became the exclamation point on the first half of the year. 300+ registrants across Exette’s own events. 14 sponsors. Baton and UBS as corporate co-hosts. Five events attended or spoken at. Hundreds of women in the room when I took the stage at Loading Future State. Dozens of new community members. An interview with School of Hard Knocks Women that reached over 100,000 viewers from a single post.
And the Exette community, which hit 100 members in its first week, kept growing.
What the six months proved
I went into this chapter wondering if the conversation was ready. Whether the identity layer of the exit, the psychosocial dimensions that nobody has been trained to address, would land with the rooms I was walking into.
It did. Every single time.
The anxiety in the room is real. So is the excitement. Women are carrying this question: what if I could actually leave, what if I could do it well, what if there was somewhere to land on the other side? And they have been carrying it quietly, mostly alone, for a long time.
What Exette is doing is giving that question a home. A community. A framework. A stage. And increasingly, an infrastructure.
The intersection of identity and exit is a space Exette is uniquely owning. That is not a claim I make lightly. It is what six months of rooms, conversations, stages, and research has confirmed.
Exette offers a solution the market didn’t know it needed. But once you see it, you can’t unsee it.
What the next six months hold
The mastermind is being built. The readiness diagnostic is in development. The research of 100 structured exit interviews that will become the first published data on how women actually exit their businesses is underway. The stages are getting bigger. The B2B conversations are opening. The community is growing.
And the conversation that Exette started is becoming impossible to ignore.
If you have been here since the beginning, thank you. You saw it before the rooms were full.
If you are finding Exette now, welcome. You are here at exactly the right time.
The exit conversation is finally having its moment. And we are just getting started.
+ view the comments
